The jury judges on the basis of one or more of the following criteria which are relevant to the category:
Emotional and aesthetic quality
A key criterion in assessing the emotional and aesthetic quality. That contribution, regardless of limitations and the process creates a unique and powerful experience, which affects the receiver. Assessment of design, workmanship and overall.
What was the problem and how the design solution contributes to improved function? How are user benefit? What technical and ergonomic solutions have been made?
Business Benefit / Profitability
How does the design solution for business benefit? For example, increasing sales or market distribution, lower costs or development of an industry.
How well the design communicates the purpose? For example adds value, strengthens identity, moving the brand, conveys a message, shape opinion and engages the desired target audience.
How does the design solution to sustainable development? For example, the accessibility, environmental, social, economic and / or quality aspects.