Basic sweatshirt made of otherwise scrapped Swedish wool. The production uses minimal resources, no dyeing and 100% natural materials with no plastic, down to the slightest fibre. Their business model offers a lifetime repair guarantee and takes back old unwanted garments to make new products. All garments are fully compostable.
Conceptual clothing design with no waste, thanks to the pattern cut and use of mono-material and scrap fabrics.
Waterproof watches designed with timelessness in mind. The number of features such as smart technology, timer, date, etc has been reduced in order to save material.
Designer: Lisa Bergstrand
Producer: A New Sweden
Photos: Anthony Lui
A seemingly simple design fits a revolutionary idea: Swedish non-toxic wool is a resource we must use. The proposal came to inspire other industries and thus lead to a radical appreciation of local materials. This garment, part of Swedish cultural heritage, has the potential to change the entire international wool industry.
Designer: Daniel Moe
By planning the entire lifetime of a garment from the very beginning of the design stage, we can reduce the consumer’s need to buy new. The design thus adds to more sustainable fashion, allowing the garment to be mended several times over. The use of a single material also enables the fabric to find new areas of use, when the garment has done its job.
Producer: BEU Watches
Designers: Oskar Lindblom, Niclas Svensson, Mattias Wiberg, Johan Ronnestam
Project Managers: Fredrik Franzon, Julia Brorsson
With a design that resists seasonality and shortsightedness, in combination with solid craftsmanship and carefully selected materials, this brand is at the forefront of its niche. Moulded in one piece, the asymmetrical sleeves unite aesthetics and function, along with the intricate composition of the body.
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