Tänk om. Tänk på Hjärnan.
The new brand identity of Hjärnfonden (The Swedish Brain Foundation) has two sides – the rational, structured, distinct and comprehensible; and the surprising, irrational and unexpected. The rational rests on a solid foundation of the new logotype with an acronym, a strict and clear typeface, and a clean black and white base. On that foundation, a layer of boundless creativity is, like our elastic brain, expressive and adaptable to the purpose of the communication.