There is a generous image identity tied in with the graphic identity, how have you worked with the image material?
We wanted to open up for the competitors’ own thoughts about design in a visual form by letting them share their sketches and inspirational images. In order to both complement and contrast the competing projects, we also contributed with our own research and inspirational images, from this and previous jobs. We also personally made some images with and around the S logo to clarify the bridge between design and various places that we think have meaning and connection to design and inspiration.
You seem to work very inclusively, what signifi- cance does that have for your own expression?
Cooperation is built in to the basic idea of the concept and, together with the material we developed for the project, the competitors’ material will hopefully create a somewhat nuanced, colourful and inspiring picture of what design in Sweden can be today.
The awarded entries in this year’s competition receive a ceramic S designed by Amore Brand Identity Studios in collaboration with the Porcelain factory in Lidköping.