Sparmål is an account where the clients themselves can set savings goals, and a clear progress line shows how the savings are growing. In an increasingly cashless society, it is important to feel secure with one’s cards. The app therefore lets users temporarily block cards. It is also possible to order replacement cards, and of course also to activate them for foreign and Internet purchases, via the app. The above features are only a small part of what the app allows the customer to do, and it is continuously evolving, as a result of an ongoing dialogue with the users themselves through the “Have your say” channel in the app.

Being in control of one’s own finances is fundamental for one’s sense of security. With a clear regard for customer needs, Länsförsäkringar have developed a service with excellent accessibility. The service encourages saving, aids in the provision of consumption overviews and considerably simplifies everyday life. Länsförsäkringar customers can now do their banking anywhere, and through any medium and channel.

We co-developed a support system, as well as a new work approach/method, information pamphlets, etc. The launch of the booking feature via the system support and the new recommended approach was implemented across the country on 1 October 2015. So far, 74,000 job seekers have chosen this option and 9 out of 10 are very satisfied. Daily work for the employment agents has also been facilitated, as planning and preparation of client flow is now done proactively. Previously on the 1st of every month, the waiting rooms were full of people waiting to register, resulting in long queues.

What should long have been a matter of course is now reality through a genuine work of design based on customer insight. The new booking system helps respect the time and competence of both the job seeker and the agent. The quality of registration meetings has increased and, as a result, 9 out of 10 are very satisfied! Finally, booking an initial meeting at the Arbetsförmedlingen is as simple as should be expected.

Client: Arbetsförmedlingen
Service design: Transformator Design
Project Manager: Caroline Enevold
Operational development: Jonas Ronnheden
Coaching: Sophie Andersson

The service was designed to provide a holistic experience regardless of channel, and to allow users to be in control of their own experience. Users can seamlessly create a feed of news and clips on the teams and players that they are interested in following, as well as choose what to get push notifications about. Users can watch matches when it best suits them, and the service is also integrated with Svenska Spel – for which Fotbollskanalen is a digital representative – something that was requested by the fans during development of the service. The service was launched just before the FIFA Women’s World Cup and UEFA Euro U21 in June 2015. By the end of the summer, the app had over 480,000 downloads and the website over 21 million visits by more than 2.6 million unique visitors.

In 2015, the service was further developed to give the lifesaver better support. Every minute without treatment reduces the chance of survival by 10 per cent. A major challenge was therefore to create a service that easily helps the lifesaver find the location of the alarm and guides them during treatment.

All on a small screen, in an extremely stressful situation. By testing and developing the service together with the research team and lifesavers, we worked out four design principles on which we based the service: test the app in its true context (using test alarms), remove all information that is not absolutely necessary, a visual and easy-to-read map, and the right information at the right time in the event of an alarm. The service has been widely acclaimed in the media and also went viral when a lifesaver posted on Facebook about an alarm situation: “I left my friends, my wine, my food and ran with all my might.” The service is based on volunteers and, at the time of writing, has 13,000 registered users.