Poc and forth
The growth in bicycle commuting is inspiring, but also brings to light the risks involved in sharing the roads with motorists. POC and Forth is our commuter collection that represents much more than apparel, innovation and helmets. It is a means for us to share our view on what we believe should be at the forefront of commuting to give everyone the chance to support a zero carbon society and still enjoy the simplicity and sensory wonder of cycling.
Trends we want to challenge: how infrastructure is developed for cars; city planning; and the lack of interaction between road users. We want to advance bicycle technology and communication, as well as fabric development to create fashion with real purpose, and all of these are embodied in POC and Forth. Wearable technology, innovative connectivity, advanced fabrics and materials are blended together with history, bicycle culture and tradition to give POC and Forth a fundamental role in supporting a greener world, making commuting safer and celebrating the role of the bicycle.