To fully integrate analogue synthesizers and drum machines with computers has long been a dream for musicians. Elektron made this reality when introducing Overbridge, a technology allowing real analogue instruments to be handled as software instruments. Instead of conceiving a digital simulacrum of a physical control board, they created a totally new visual experience, free from traditional rotary wheels and sliders. The intuitive Overbridge interaction patterns are designed with musicians in mind. Frequencies are visually represented as real time updated graphs, which a user can edit. Information is not obscured in drop downs or buried in menus. The day and night modes make Overbridge a perfect fit for the working life of a musician. Finally, musicians can combine the power of analogue hardware instruments with the benefits of software control.
Three years ago we set off to build the world’s best music service for brands. The in-store music stage turned out to be more broken than we had anticipated. Companies faced overly complicated licensing, archaic hardware, and very limited music choice. We’ve built a service that enables any company, from small to large, to sign up online, and start playing music within minutes, with the right licences. They get access to the entire Spotify catalogue through a new interface, tailored specifically for the needs of commercial playback. Our ecosystem also features an app for remote control, a growing library of professional music channels, a back end for music curators, and an API so companies can get even more creative with the product. Music can now start to play an essential part of the customer experience, intelligently adapting to trends, time, and environment.
Swedish company Bokio brings accounting and administration to everyone, mobile and free of charge. The economic growth of today ́s society is dependent on small and medium-sized companies. In many regions the economy will be based on small and financially stressed companies with limited resources and knowledge in management and accounting. This results in entrepreneurs and staff solving these tasks in after-work hours, which in turn affects their work performance and personal life. Help services today are designed for professional bookkeepers, often in the form of expensive desktop-oriented versions that are time-consuming or outdated.
Länsförsäkringar is a customer owned bank – the owners are also the users. 97 percent of Länsförsäkringar Bank’s customer interaction is now done through digital channels, this has been made possible by the new banking app. Customers are greeted by a personal homepage, where they decide which accounts are visible. They can also make payments, transfers and pay electronic bills from here. Another popular feature is the rapid balance, which enables a view of your balance in your mobile phone or smart watch without logging in. In the Månadskollen, users get an overview through educational graphics of what they are spending the most on each month. Sparmål is an account where the clients themselves can set savings goals, and a clear progress line shows how the savings are growing.
